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Tuesday, May 17 • 2:00pm - 2:30pm
(Electronic Media) Susan Kare and Her Macintosh Icons: A Co-Acquisition.

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In the spring of 2015, the San Francisco Museum of Modern Art (SFMOMA) and the Museum of Modern Art (MoMA) investigated co-acquiring a selection of icons of a graphic designer who pioneered countless design concepts in user interface and human-computer interaction and gave Macintosh computers a sense of personality through her iconic designs: Susan Kare. Kare’s archive as it presented itself to the two institutions included hand-drawn graphics, a sketchbook, and over 300 floppy disks containing born-digital artifacts. Spanning over almost two decades, this collection beautifully documents Kare’s working process and allows us to tell the story of the creation of today’s most famous Macintosh icons. This paper will detail the thrilling, and at times challenging, path of accessing the icons on floppy disks, examining them, emulating them, and facilitating broad cross-disciplinary review by curators and conservators at MoMA and SFMOMA. This acquisition has caused all involved constituents to face numerous challenging questions, some for the first time. How do museums approach born-digital archives comprised of hundreds of files in varying states of obsolescence and obscurity? How can two institutions effectively engage in a co-acquisition when there are great information management needs in order to support effective curation? How can conservators provide curators with a stable and consistent viewing environment for born-digital materials that are multi-faceted and could be viewed myriad ways depending on the software used to interpret the material? How can tools designed for forensic analysis be adopted for the mass analysis and curation of a panoply of files and materials? This paper aims to answer some of these questions, by detailing how SFMOMA and MoMA collaboratively ventured to acquire a selection of a large convolute of digital icons, living on obsolete data media – and will look to the future of how these artifacts of user interface design will be exhibited both within the walls of institutions, and more broadly on the web.

Speakers
avatar for Ben Fino-Radin

Ben Fino-Radin

Associate Media Conservator, MoMA
Ben Fino-Radin is a museum professional specializing in the preservation of digital contemporary art and cultural heritage. Ben serves as Associate Media Conservator at the Museum of Modern Art, as well as Adjunct Professor in NYU’s Moving Image Archiving and Preservation program. Fino-Radin holds an MS in Information Science, and MFA in Digital Art from Pratt Institute.
avatar for Martina Haidvogl

Martina Haidvogl

Associate Media Conservator, SFMOMA
Martina Haidvogl is the Associate Media Conservator at SFMOMA, where she has piloted documentation and preservation initiatives for the Media Arts collection since 2011. Martina has lectured and published internationally on media conservation and its implications for museum collections, as well as conservation strategies for audio artworks by Dieter Roth, the subject of her master's thesis. She studied conservation and restoration at the... Read More →
avatar for Mark Hellar

Mark Hellar

Owner, Hellar Studios LLC
Mark Hellar is a leading technology consultant for cultural institutions throughout the San Francisco Bay Area and beyond and owner of Hellar Studios LLC. Mark is currently working on new media conservation initiatives at SFMoMA, including the conservation and care of their software-based artworks. He is also is an advisory committee member for the Digital Repository for Museum Collections at MoMA and has presented on the conservation of... Read More →


Tuesday May 17, 2016 2:00pm - 2:30pm
Room 513 D/F


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